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Well Groomed" is a delightful documentary about the world of designer grooming. The movie follows three competitive dog groomers. Adriane Pope of the Mad Hatter design uses competitive grooming as an artistic outlet. Angela Kumpe, the top competitor, is all business about grooming. Her brand includes selling dog accessories, and doggie hair color. Nicole Beckman is still developing her artistic voice and is the newcomer on the scene.

First-time filmmakers Rebecca Stern gives us a feel-good insight into the industry. We caught up with her at SXSW. "Well Groomed" is competing in the documentary feature competition.

"Well Groomed" is a delightful documentary about the world of designer grooming. The movie follows three competitive dog groomers. Adriane Pope of the Mad Hatter design uses competitive grooming as an artistic outlet. Angela Kumpe, the top competitor, is all business about grooming. Her brand includes selling dog accessories, and doggie hair color. Nicole Beckman is still developing her artistic voice and is the newcomer on the scene.

First-time filmmakers Rebecca Stern gives us a feel-good insight into the industry. We caught up with her at SXSW. "Well Groomed" is competing in the documentary feature competition.